Isaiah Jackson

List Building Specialist

How To Build An Email List From Scratch

Download Your Free List Building Report


In this video I will reveal to you how to build your email list from scratch.

Once you discover how to build your email list from scratch, making money with your online business becomes a piece of cake.

The first step in learning how to build your email list from scratch is to secure yourself an autoresponder.

Here’s the one I use:

The second step to learning how to build your email list from scratch is to build yourself a one page website.

I show you how to do that in this video here:

The third and final step in learning how to build your email list from scratch is to start driving traffic to your one page website.

I talk about that in these videos here:

How To Get Free Traffic To Your Website

How To Get Traffic To Your Website:

How To Get Traffic Without SEO:

Get Traffic To Your Blog:

You now know how to build your list from scratch.

If you want a complete step by step training course on how to build your email list and begin making money online click here to watch a free training video that shows you how to do just that...

Isaiah Jackson
Inspirational Marketer
Email Villains


How To Make A Lead Magnet

In this short video I will reveal to you how to create a lead magnet…

Now, there are several ways to create a lead magnet.

You can use video, audio, or PDF.

But why stop there, you can use mind maps, live webinars or workshops and use them all to be your lead magnet.

How To Create A Lead Magnet


Isaiah Jackson
Inspirational Marketer
Breakthrough Commissions

How To Write A Good Email Subject Line

Click Here To Discover How To Make Your First $1,000 Online

In this video walkthrough, I share with you a strange resource that I have been using to create my email subject lines…


Isaiah Jackson
Inspirational Marketer
Breakthrough Commissions

How To Build The Perfect Squeeze Page

You send cold traffic to your squeeze page and to your shock it converts 50% of the visitors into email subscribers.

That’s exactly what you will be able to do after reading this post…

What Is A Squeeze Page?

A squeeze page is basically a web page that is used to squeeze information out of the viewer/visitor.

There is a difference between landing page and squeeze page.

You see when you land on a landing page you could try and sell a product or service however a squeeze page is used to do something completely different.

A High Converting Squeeze Page

Having a high converting squeeze page is crucial if you want to grow your email list quickly.

Take this for example:

1,000 visitors with a 20% opt-in rate = 200 subscribers.

However if you double the opt-in rate…

1,000 visitors with a 40% opt-in rate = 400 subscribers.

The Four Elements Of The Perfect Squeeze Page

  1. Design
  2. Headline
  3. Your Offer
  4. Call To Action

So lets dive into each of these elements separately.

Your Design

You would want your squeeze page to look as clean and professional as possible.

Does your squeeze page look like it was designed in the 1900s or does it look a bit more professional with lots of information about you and your business or is it extremely simple?

Here I’ll give you examples of all three squeeze pages (brace yourself as I’m putting the worst one first)

Worst Squeeze Page Ever Created


Okay, you can open your eyes now.

What in the world is wrong with this page?

A lot.

3 different lead magnets?

Way too much text.

eBook or Video?

What in the world am I doing on this page?

Professional Squeeze Page


This is page is being used for Facebook ads that was created inside of OptimizePress to comply with Facebook Ad Guidelines.

As you can see with this page I provide a way to download the opt-in for the lead magnet about 4 times but also provide more information about what they will learn and some information about who I am.

Keep It Simple Squeeze Page

Screen Shot 2015-12-26 at 2.49.25 PM

Here is another page that took me about 5 minutes to create inside of OptimizePress and as you can see its extremely simple.

What’s the lead magnet? Video.

What’s it about? How to make your first $1,000 online.

How do I get it? Enter your email below.

Your Headline

This is going to be used to advertise your free offer and maybe even prevent someone from subscribing to your email list at the same time.

So let me take you through some examples of headlines that I went through when I created “Your First $1,000 Lead Magnet”

Headline #1: Discover How To Make Your First $1,000 Online

Well I know what I’ll be showing you how to do but you dont’ know how you will discover how plus how long will it take you to actually see the result I am promising.

Headline #2: Free Video: Discover How To Make Your First $1,000 Online

Nice, now you know how you will discover how to make your first $1,000 online but the question still remains… how long and who is this for?

Headline #3: Free Video: Discover How To Make Your First $1,000 Online In 30 Days Or Less

Believe it or not, this was my control for the longest time. It worked pretty well when I first started using it and could still outperform headline 1 and 2.


You know what you are getting – free video

You know what’s in the free video – how to make your first $1,000

You know how long its going to take – 30 days or less

But I knew it could be better so I tested it against this.

Headline #4: Free Video: Discover How To Make Your First $1,000 Online in 30 Days Or Less – Even If You’re A Complete Beginner

Calling out who exactly who the free video is for.

Completely beginners.

All the above still apply, and guess what it beat the control.

That was until I made it way more compelling…

Headline #5: Free Video: Discover How To Make Your First $1,000 Online In 30 Days Or Less So Yo Can Begin Living The Lifestyle You Always Wanted – Even If You’re A Complete Beginner

This headline destroyed Headline #4.


It has everything.

What the lead magnet is.

What medium is used to teach it.

How long will it take.

Who its for.

The ultimate result you want.

That result: “Living the lifestyle you always wanted”

You can see why it became the new control.

However I wanted to try something a bit different, what if I used pain instead… Hmmmm here is what the new headline looked like:

Headline #6: Free Video: Discover how to make your first $1,000 online in 30 days so you can begin living the lifestyle you always wanted without feeling frustrated, overwhelmed, or confused

Which one won?

6 of course.


It directly addresses the pain everyone who wants to make money online want.

If I was to test this headline against #1 I’m sure the winner would be this one.

The headline is so compelling you would have to be crazy to say no to it unless you don’t believe it can be done of course.

By the way it is completely possible to make $1,000 in 30 days.

When I first did it, it took me 4 days to get just a quarter of the way there – $250.

Done with no list, no connections, just the information I had in my head and speed of implementation.

Your Offer

Your offer is just as important as your headline is.

Because its where you will be able to create your headline duh.

So for example say you have this as an offer.

How To Spend More Money

Who the hell wants to spend more money?

And what am I spending more money on?

Weak offer, I wouldn’t opt-in to get that and I don’t think you would either.

However if inside of this offer you mention something like spending money on yourself well you can use that instead of the “how to spend more money”

Again this is to help you create your headline.

Also make sure your offer is something others want.

It needs to be something that people would want to pay for.

People would pay you money for what you are offering them for free.

It needs to be that good.

Another way to put it, it needs to be so good that people would want to crawl through broken glass just to get it.

Quick: If I were to create a lead magnet and hook for people who crawl through broken glass it would be something like this:

“Free Video: Discover the 4 second trick that can stop you from bleeding after you have crawled through broken glass”

Only for people who have crawled through broken glass.

How long would it take? 4 seconds.

You get the idea.

Call To Action

Ah yes the part most people fuck screw up on.

Here let me refer you back to the worst squeeze page ever created:


If you look at the button below the form it says “BEST EBOOK EVER”

That doesn’t compell me to take any action at all.

You need to tell me what to do in order to get your offer.

“Click here to download this ebook”

That is much better than


So make sure your call to action is telling the user what to do.

Online you’ll see people use:

“Get Instant Access”

“Get Access Now”

“Download Your Guide Now”

“Click Here To Download”

All of these work just make sure you are telling people to enter their email in the input box of your opt-in form, unless you are using a 2-step opt-in form also know as “Overlay Optimizer” inside of Optimize Press.

You now know how to create the perfect squeeze page and the best part it can easily be done inside of Optimize Press.


-Isaiah Jackson

The Final Answer: How Many Times Should I Email My List

Tons of subscribers, spam complaints, unsubscribes…. oh my!

How often should you email your list?

Will depend on a lot of things.

Some email marketing gurus will tell you to email your list at least once a week.

While others will tell you to email your list every single day.

Who is right?

Who is wrong?

The truth is both.

You see in order for you to determine how often you should email your list, you would have to experiment and see which works best for your list.

I know some marketers who email their list every single day.


Because they want to be the only person on their lists mind.

Also they want to establish credibility with their list as well.

But on the flipside of things I also know marketers who will only email their list if they have something to tell them.

Which makes sense as well.

Think of it like this.

Would you contact your friends every single day with a different message about your content or product?

No, you wouldn’t.

Unless you was doing a product launch then I would tell everyone about it.

So the question on how many times you should email your list is entirely dependent on how many times you want to communicate with them.

Personally, I say at least once a week.

If you want to do more than that go right ahead.

If you don’t want to email your list, do that too.

I’ll go a few days without emailing my list.


I really don’t know to be honest with you, but when I do start to email them its about some content I created for them or a product that I wish to offer them to help them build a profitable email marketing business.

Which brings me to the next question:

“Isaiah, if I email my list too often won’t they unsubscribe?

Look, if you are afraid of unsubscribes then you are in the wrong business.

If you were to take a look around you right now, you yourself have unsubscribed from several lists or opportunities.

What kind of phone do you have?


So you said no to the Android phones?

You see my point.

If someone doesn’t want something or doesn’t want the valueable content you will offer them, they will unsubscribe and its a good thing.

Because they probably were not going to buy anything from you in the future anyways.

Plus they may always come back.

It happens trust me.

Someone will unsubscribe from my own list… 60 days later they will come back because they saw something that I posted and just couldn’t help themselves.

Spam complaints.

You’ll get them, I know I use too.

When I started emailing my list daily, I used it as a tool to get people off of my list.

Yes, you read that right.

I wanted people to unsubscribe.

I wanted people to mark my emails as spam.

Getting the people who didn’t want to hear from me off my list.

Thus leaving me with a more targeted and interested segment of my list who actually wanted to hear more from me.

Shockingly enough, after emailing my list daily for about 2 weeks my spam complaints and unsubscribes dropped to close to nothing.

If you are emailing your list too much, they will tell you about it.

If you aren’t emailing them enough, they will tell you about it.

So to truly answer the question:

“How often should I email my list…

Answer these two questions:

Will your business become profitable from the people who unsubscribe and say no?


Will your business prosper from those who want to hear from you?

Its really up to you at the end of the day.


How Do You Build A Good Email List?

It was 6:04 PM

I was on a webinar.

The question was asked:

“Isaiah, how many subscribers did you have when you made your first $1,000 online?”

500 email subscribers.

“How did you get your first 500 subscribers?”

In this post I am going to sharing with you one way I used to build my email list.

The Three Steps To Building A Good List

  1. Go where your market is hanging out at
  2. Offer them value
  3. Give them a way to get on your email list

Step #1: Find Where Your Market Is Hanging Out At

Look if people are hanging out somewhere online, most likely questions are being asked.

If you can just get in front of those people who are having these discussions and help them out with there questions you will be surprised how far you will come.

Start with heading over to and typing in “your niche” forums. In my example I am in the internet marketing niche so I will type in “internet marketing” forum.


Now all I would do is sign up to become a member of #1 search in this case it was the Warrior Forum.


Awesome now that you are signed up to where they hang out at, you can proceed into step #2

Step #2: Start Offering Value To The Market

You will do this by simply answering questions people are asking. Even if you are answering the same question over and over again, it doesn’t matter. Just answer their questions.

So head into a thread.


And I will answer the question I am seeing:


I will click “Submit Reply” and boom my answer then goes live on the WarriorForum.

Once you have answered enough questions, you can now start proceed to step #3, which will show you how to start getting people on your list.

Step #3: Get Them On Your Email List

Now you aren’t just going to start posting a link back to your squeeze page to get people on your email list.

Bad idea.

It won’t work.

But instead what you will do is create a way for them to get the hook of your squeeze page, while giving them the chance to join.

This will be done using your signature.

Note: Once you add a signature, it will automatically be added to all the posts you have created so far.

Here is how you would add your signature inside of


Click on “User CP” and “Edit Signature”

Note: Each forum is different so in you can’t find out how to add your signature, then contact their help desk.

Add your signature with a link back to your landing page and you will be all set to driving easy targeted traffic to your landing page, and start building a good list.

ADDING SIGNATUREWarrior_Forum_-_The__1_Internet_Marketing_Forum___Marketplace_-_Edit_Signature

Results: This helped me build my first email list of subscribers.


Look this is incredibly effective for building your email list.

Just be sure to follow these three steps to make sure you really maximize its effect it will have with you building your email list:

Step 1: Find where your market is hanging out at

Step 2: Start offering value to the market, with the questions you answer

Step 3: Get them on your email list

Isaiah Jackson
Inspirational Marketer
Breakthrough Commissions

Low Opt-In Rate? Fix It Using This One Tweak

So you build your squeeze page and start sending traffic to the page.

Great job.

Only one problem.

Your squeeze page is converting at a whopping 15%


I am going to share with you the one tweak that you can make to any squeeze page and immediately start seeing an increase in your opt-in rate.

We all know that the headline is the most important aspect to any page.

Your design would come in close second.

But its what you do with your headline that makes all the difference.

So for example say I have a squeeze page with the headline that says:

“Discover how to make money online”

Yeah, it will probably get an okay opt-in rate but nothing really worth my time.

If I was my prospect and I came across a page like that I would have questions.

Like how will he/she show me how to make money online?

What will I have to do?

Will I get a report or video?

Why do I want to make money online?

How much money will I make money?

How long will it take?

So lets tweak that a little bit.

Example #1: Discover how to make your first $1,000 online

Okay this is  little better since its actually giving a detailed number, so it shows them how much they can make online.

Example #2: Free Report: Discover how to make your first $1,000 online

Getting better we at least know what I’ll be getting a free report, so we know I won’t get a video or mp3 or podcast or webinar but a free report.

Example #3: Free Report: Discover how to make your first $1,000 online in 30 days

Now we have a time frame for making our first $1,000 online which makes us believe it can be done in 30 days.

Example #4: Free Report: Discover how to make your first $1,000 online in 30 days even if you’re a complete beginner

Wow, great this will work even if I’m a complete beginner. I think I’ll opt-in now.

But lets really improve this shall we.

Lets actually attach the end result that people want when it comes to making money online.

Which would be freedom, freedom to chose the live they want to live. Living the lifestyle they deserve.

Example #5: Free Report: Discover how to make your first $1,000 online in 30 days so you can begin living the lifestyle you always wanted even if you’re a complete beginner

Now that is a compelling headline.

Also known as a marketing hook.

Its just one element on your squeeze page that if you make it compelling enough, would drastically increase your opt-in rate.

If you wanted to take it a step further, you can attach your audience biggest pain point to your new marketing hook.

Example #6: Free Report: Discover how to make your first $1,000 online in 30 days so you can begin living the lifestyle you always wanted without feeling frustrated, overwhelmed, or confused

So how I just replaced complete beginner with the pain points of most beginners online.

Its something that particular audience would want to avoid, so when I frame it like that it makes it a no brainer for them to opt-in.

Tweak your headline/marketing hook to address your audience. Give them a timestamp for how long it will take them to accomplish the goals that you are promising. Then feel free to tweak your newly created headline.

Example #7: Free Report: Discover how to make $33.34 per day online so you can begin living the lifestyle you always wanted without feeling frustrated, overwhelmed, or confused.

All I did was break the number if, $1,000 seemed to big of a number a smaller one will get my audience to belive its possible.

Which by the way, is still $1,000 in 30 days.

What is your current headline/marketing hook on your squeeze page?

Leave in the comments below and I’ll help you tweak it so its more compelling :-)


How Do I Get My Subscribers To Purchase My Products?

You built your email list.

Good job.

Now what?

What do I send to my email list?

How do I get them to purchase my products?

These are all great questions that have come into my inbox recently.

And to be honest with you, the process of getting subscribers to purchase products from you is extremely simple.

It all starts with knowing what your subscribers want.

So if your email subscriber list wants to learn more about traffic generation, then you would promote products about traffic generation. But you wouldn’t promote products about say Amazon Kindle.

Keeping your list congruent to what they originally subscribed to your list for is the key to making sales easily.

However, its not as easy as just sending an email broadcast.

I found that in order to keep up the trust and good will with my email list, that sending content to them mixed with the promotion allows for easy sales to be made.

Here is what I mean…

Say my list was interested in Facebook ads.

I would go and create a video on how to setup a Facebook ads account, showing them how to set up their account and letting them know the metrics to pay attention too.

And if they wanted to learn more about Facebook ads, I would make a honest recommendation for a product that teaches them more about it.

So even if they don’t buy the product I would make a commission on, they would still have some content that they can still take action on.

Plus the honest recommendation is also positioned as a no brainer kind of sale as well.

Again that congruency with the offers.

But it doesn’t have to be a video from you.

Video is just one of my favorite thats all.

You could use a blog post, a free guide, a MP3 download, infographic.

Whatever comes simple to you, in fact you can even put the “how-to” content inside of the email itself and mail that out to your list.

Another way you can go about getting your subscribers to purchase products from you, which is a way that I have used recently with an affiliate promotion was to build up some hype about the product.

So before the product goes live, I would remind my email list about it.

When I promote 5K Formula by Matthew Neer, I sent an email out to my list talking about how excited I was about it coming out.

A few days later I sent them a video trailer that Mattew Neer gave his affiliates to use, which really got me excited so I sent that out to my list.

In the above emails I kept mentioning that the subject line to look out for was going to be “How to make 5K online”

So when it came down to the launch, that was the first email I sent out.

Launch day, they got the email and sales were made. In fact the first day of the actual promotion of the launch I saw a 22% conversion rate on the product and that was with a small email list of subscribers.


Worked like a charm :-)

So that’s how I promote products and get my subscribers to buy from me.

What methods have you used to get your subscribers to buy from you?

Let me hear about it :-)

Isaiah Jackson

(Video) How To Increase Your Opt-In Rate

You know that the money is in the list.

You know that the easiest way to get started with building a list is to put together a squeeze page offering something of value for free to get people to opt-in.

The problem is your squeeze page doesn’t convert at all.

I’ve been trying to figure out how to increase opt-in rates for a few months now and have found that making just this one tweak I was able to drastically boost my opt-in rate.

In Today's Video, You'll Learn About:

  • The one tweak that you MUST make to boost opt-in rates
  • How doing this one tweak will increase your list response rate
  • Plus a free gift for you, just for watching the video

FEATURED: Grab your of this WordPress Plugin that makes it extremely easy to build a high quality email list and yes this will BOOST YOUR OPT-IN RATE. Click Here For Instant Access


Isaiah Jackson

Email Marketing Best Practices

In this video I will be sharing with you 3 email marketing best practices.

Click Here To Discover How To Build A Profitable Email List

But in case you don’t want to watch the video

I’ll just share them with you here:

Email Marketing Best Practice #1 – Permission based marketing.

People who opt-in to your email list, want to be on your list.

Email Marketing Best Practice #2 – Email Your List

Reason, so your new subscribers don’t forget who you are.

Email Marketing Best Practice #3- Value

Provide value to your email list. In the form of video, blog posts, podcasts, and with the products you create.

So there you have it.

My Email Marketing Best Practices.

Isaiah Jackson